Tuesday, 2 February 2010

History Of Music Video



1920’s/30’s
With the arrival of the sound films and talkies in 1926, many musical short films were produced. Vitaphone shorts (1926–30), which were produced by Warner Bros, featured many bands, vocalists and dancers. The series entitled Spooney Melodies was the first true musical video series. The shorts were typically about six minutes in duration, and featured art deco style animations and backgrounds combined with film of the performer singing the song. This series of shorts can also arguably be considered to be the earliest music videos.

40’s/50’s
Another early form of music video were one-song films called "Promotional Clips" made in the 1940s for the Panoram visual jukebox. These were short films of musical selections, usually just a band on a movie-set bandstand, made for playing. Thousands of soundies were made, mostly of jazz musicians, but also of "torch singers," comedians, and dancers. Before the Soundie, even dramatic movies typically had a musical interval, but the Soundie made the music the star and virtually all the name jazz performers appeared in Soundie shorts. The Panoram jukebox with eight three-minute Soundies were popular in taverns and night spots, but the fad faded during World War II.

In 1956, Petrushka, directed by John David Wilson for Fine Arts Films aired as a segment of the Sol Hurok Music Hour on NBC. Igor Stravinsky conducted a live orchestra for the recording of the event. In 1957, Tony Bennett was filmed walking along The Serpentine in Hyde Park, London as his recording of "Stranger in Paradise" played; this film was distributed to and played by UK and US television stations. According to the Internet Accuracy Project, disk jockey-singer J.P. "The Big Bopper" Richardson was the first to coin the phrase "music video", in 1959. It is no coincidence that the rise of popular music was tied with the rise of television, as the format allowed for many new stars to be exposed that previously would have been passed over by Hollywood, which normally required proven acts in order to attract an audience to the box office.

60’s
One of the earliest performance clips in 1960s pop was the promo film made by The Animals for their breakthrough 1964 hit "House Of The Rising Sun". This high-quality colour clip was filmed in a studio on a specially-built set; it features the group in a lip-synched performance, depicted through an edited sequence of tracking shots, closeups and longshots, as singer Eric Burdon, guitarist Hilton Valentine and bassist Chas Chandler walked around the set in a series of choreographed moves. But it was The Beatles which made everything popular in the 60’s including the music video.

70’s
In 1971, avant-garde group The Residents began filming what was supposed to be the first feature length music video "Vileness Fats". Due to time constrains and technical problems, the group abandoned the project in 1976. The group would, however, create videos for "The Third Reich 'n Roll" (which used props from Vileness Fats), "One Minute Movies", "Hello Skinny", and their cover of "It's A Man's Man's Man's World". Nicolas Roeg's 1970 cult film Performance contains a sequence in which star of the film Mick Jagger did a rendition of "Memo From Turner" combined with a psychedelic collage.

80’s
The first video to be banned by MTV was Queen's 1982 hit "Body Language." Due to thinly veiled homoerotic undertones plus lots of skin and lots of sweat (but apparently not enough clothing, save that worn by the fully clothed members of Queen themselves), it was deemed unsuitable for a television audience at the time. However, the channel did air Olivia Newton-John's 1981 video for the hit song "Physical", which lavished camera time on male models working out in string bikinis who spurn her advances, ultimately pairing off to walk to the men's locker rooms holding hands, though the network ended the clip before the overt homosexual "reveal" ending in some airings. The video for "Girls on Film" by Duran Duran, which featured topless women mud wrestling and other depictions of sexual fetishes, was banned by the BBC.

90’s
In 1991, the dance segment of Michael Jackson's "Black or White" was cut because it showed Michael Jackson "inappropriately" touching himself in it. Michael Jackson's most controversial video, "They Don't Care About Us" was banned from MTV, VH1, and BBC because of the alleged anti-Semitic message in the song and the visuals in the background of the "Prison Version" of the video. Also in 1991, emerging country music superstar Garth Brooks found himself at the center of controversy when his video for "The Thunder Rolls" was banned by both The Nashville Network (TNN) and Country Music Television (CMT). The video dealt with the issue of domestic violence in stark visual terms, and featured a heavily-costumed Brooks portraying an abusive husband. Although both Brooks and director Bud Schaetzle publicly denied that the video was crafted specifically to foster debate, its banning shed light on Nashville's conservative programming practices and brought attention to Brooks' developing sense of showmanship. In the wake of the video's critical acclamation, and with public support generated by nationwide "viewing parties" organized by supportive radio stations, TNN and CMT reluctantly began airing it. "The Thunder Rolls" went on to win the Video of the Year Award from the Country Music Association, and was named by both MTV and CMT as one of the "100 Greatest Music Videos Ever Made."


http://en.wikipedia.org/wiki/Music_video

Friday, 29 January 2010

Video Analysis- "Flat Beat" By Mr. Oizo


Another childhood song of mine, I thought I will look up is Mr. Oizo's Flat Beat, Directed by Quentin Dupieux. The song was a an electric dance hit in 1999. The video is weird and wonderful with a touch of comedy from the puppet.

The song has no lyrics and therefore the beats of the music had to match what was done within the video. The puppet (Eric I recall) is headbutting to the music which is the only thing that is dancing to the song itself. Other than that it is the puppet doing stupid things such as using a sausage as a cigar and looking ponce. This is because the song itself is a quick paced song and in some way comical as it's the music trying to be in sync with the video instead of it being the other way round.

Throughout the video the song is going along with the video and what Eric does which is the only thing that goes with the music. If Eric stopped then so would the music.

The puppet is a way of advertising the song and the band and it was achieved as the song got to number one however the video was more popular than the song which is why it got to top spot in the U.K. The image of the artist is that with the genre, it is original but fits well to use a puppet and in most cases the artist is not shown in the video as he's the DJ. But the colours of the video (yellow, green and red) attract a young audience which would be attracted to the song and everything else including the music. This hit is another one hit wonder I chose but after this song the artist continued to use Eric but after that, the artist and Eric was never to be seen again in the music industry. But Eric was very popular and played a huge part in getting this song to number one.

The video only has one character in it and that is Eric. There are other characters but the audience does not see their faces, this is because the character is in a office and has a high authority and looks like a boss and also he is the star of the video and no one else needs to be in it.

The video is quite unique that a puppet is being used in the genre and other things used is not as original. The video is not narrative based as there is no story, only that Eric has his own office and we get the idea that he is a boss. It is in some parts a performance based video when Eric is dancing however, there are times during the video that he is not dancing to so it is really a concept based video that a puppet in itself is used in a music video.

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Thursday, 28 January 2010

Video Analysis- "A Girl Like You" By Edywn Collins



This song took me back after listening to it on the radio. I then decided to look at the video of this song as at the time I was thinking of retro music.

A Girl Like You directed by Gavin Evans- a 1994 hit pop rock song. The video itself fits in well within the genre. The video was low budget but girls are featured in this video not just included because of the title, the girl figure as shadows is used well and it is glamorous to view and they are also dancing which is to suggest the song is upbeat which fits pop rock. With the rock parts of the video, the guitar fits in well.

The video does not have moving images which reflects the lyrics although Edwyn Collins who wrote the song, is seen singing but not through out the video. Visually, I see no similarities with the lyrics. I see this video as a very basic but enjoyable and stylish video. There is just movement with the sound when the girls start dancing to the guitar and the editing is matching the beats perfectly however there is hardly enough moving images during the song that suggests it is going with the lyrics because the video is showing the same images all the time which also says that the budget is very low when made.

The moving images of guitars, puppets, girls and Edwyn Collins does match the pace of the song very well. A fade from left to right of the guitar is a great example of this. It's very simple and my god that subway tasted yummy! mmm spicy italian.

With the video it is evident that is glamorous and stylish and the sense of black and white is a great way to sell the song because it looks stylish. Edwyn Collins, (who really is a one hit wonder) is posing a lot in the video and the close ups on his face when he sings is very bold to give an impression that the artist is bold and stands out just like the colours of the video.

The video is sexualised, and only towards the females. In the video, close ups are mostly shown on the artist rather on the female dancers. Compared to the dancers, they are shown mid-shots of them or parts of the body which would be sexually attractive. This in a way attracts the audience of male however this is not specific as it is not sexualised by a great deal.

The video does not use intertextual references as the artist is not as big as someone like Michael Jackson or Bjork etc. There is nothing to suggest that this is advertising something else either but only the song and the artist. But the artist is not in every second of the video and the video is low budget so the song is what is being advertised. The video is mostly concept based and it is not narrative based as it has no story and it is not really performance based. The idea that this is an experimental states that it is concept based.